If you browse through the Vogue Australia discussion forums on Online Vintage you can encounter hundreds of threads of people inquiring about or informing on vintage items and services on the internet.
Here are a few examples
Shopping on Facebook
Here's one discussing denim jackets, this helps internet users make more informed decisions on their vintage finds, one comment also says how using vintage denim is better than the ones in general pants or jeanswest, which helps promote the trend.
A similar discussion topic for 60's style dresses
http://forums.vogue.com.au/showthread.php?t=365285&highlight=vintage
... and 1920's flapper dresses
There is also a discussion about vintage shopping in Brisbane. Online communities help exchange information about offbeat places that are not well financed or advertised but the discussion forums help enable ways for them to promote for free. The poster asks for locations in the CBD but the replies mainly talk about places nearby, a lot of the users weren't aware of the many places you can get vintage even though they are vintage fans and they also discuss their experiences, success stories etc.
Many users also ask about good places to buy vintage online. personal reviews and feedback by real people (opposed to advertisers) is a big advantage for online communities, there is no sense of being fooled by advertisers as these people give personal account of their experience , which is important because buying things online can be risky too
Here's one that asks about hidden markets/op shops also a great way online communities find out about non mainstream things
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