Although vintage and antique collecting has largely been associated with an older demography it is a younger generation that seems to be embracing this trend and taking vintage online with their technologically savvy skills.
This is particularly evident if we look at the process of selling and buying vintage fashion online. Young female collectors generally between 20-25 years old started online vintage stores using a combination of facebook, blog sites and twitter as a way of marketing their e-bay store.
Consider the example of 'oh deer vintage' which has its own facebook, twitter, blog, to direct potential customers (predominantly young women who engage with these forms of online social networking) to her e-bay store.
Gary Pepper Vintage and Tuula are two other examples out of a wide range of'vintage brands' that have emerged out of new forms of online technology.
An exploration of this process of buying and selling vintage therefore seems to suggest that the internet is playing a major role in the revival of vintage as a trend among young people, specifically women. The fact that new technology is actually facilitating nostalgia and reconnecting people with objects of by-gone eras points to an interent paradox which we can investigate through our site.
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